THE NEW YORK DREAM
Seizing Opportunities in the Big Apple
Moving to New York was a game-changer for us. It signified a monumental shift in our lives, both personally and professionally. After thorough research and countless discussions, we couldn’t ignore the magnetic pull of opportunities that New York City offered. Despite the challenges that loomed ahead, we were determined to establish our presence in this vibrant metropolis.
Making Digital Area LLC a reality in the panorama of professional photography editing agencies in New York was no easy feat. From navigating the legal intricacies and obtaining work visas with the help of our exceptional lawyer, Frank Ferrante, to securing permits and finding the perfect office space in Manhattan’s competitive real estate market, every step tested our resilience. But fueled by passion and perseverance, we pushed forward. In September 2013, Digital Area LLC was officially founded at the heart of the creative district in Manhattan, 636 Broadway. Surrounded by bustling streets and towering skyscrapers, we embarked on a journey filled with boundless possibilities.
The early days in New York were both challenging and exhilarating. We immersed ourselves in the city’s vibrant culture, fostering connections within the American creative community taking advantage of our already well established Italian clients, and establishing Digital Area as a reputable name in the industry. Over the years, our client base expanded steadily, encompassing diverse projects in fashion, advertising, and editorial work. Despite occasional setbacks, our commitment to excellence and innovation propelled us to new heights, earning recognition from industry peers.
Covid 19: Navigating Challenges and Embracing Growth
The COVID-19 pandemic brought unprecedented challenges for Digital Area LLC, but it also presented opportunities for growth and adaptation. After an initial period of complete stop that literally left us frightened, we got ourselves together and started to get back on out feet again. Like many businesses, we had to pivot to remote work and navigate uncertainties in the market. Managing client projects and coordinating with our team became logistically challenging. However, we swiftly implemented digital tools and communication platforms, including our private 256-bit encrypted cloud, to ensure seamless collaboration and project management from remote locations.
Despite inevitable disruptions, we remained dedicated to delivering high-quality services to our clients. Adapting our workflow to meet changing client needs, we leveraged our expertise in digital imaging to address the demands of an evolving market. The pandemic spurred us to explore new avenues for business development, expanding our online presence and innovating ways to engage with clients virtually. This digital transformation allowed us to reach new audiences and solidify our position as a trusted partner in the digital imaging industry.
We owe a huge debt of gratitude to the US government for providing COVID-19 relief funds. This support was instrumental in sustaining Digital Area LLC during these challenging times, enabling us to keep our team together and continue serving our clients with excellence.
What’s Next?
As we reflect on our journey from Milan to New York, we are filled with gratitude for the opportunities that have come our way. Our decision to pursue our dreams in the city that never sleeps has been immensely rewarding. With each project, we strive to push the boundaries of creativity and leave our mark on the ever-evolving world of digital imaging.
The story of Digital Area is a testament to the power of passion, perseverance, and the relentless pursuit of excellence. Looking ahead, we remain committed to pushing the boundaries of innovation and inspiring others to chase their dreams, no matter how daunting the journey may seem.
